The souvenir sector has become an important market, especially with the growth of the tourism industry. Domestic and foreign tourists are looking for products to take as souvenirs in the regions they travel to. However, the first question that comes to mind is “what kind of products should be offered to the market for international souvenir sales?”. As Souvenir Expo Türkiye team, we have researched the answer to this question for you. Here are the most demanded product groups in the touristic goods sector:
1. Local Handicrafts
Each region’s unique handicrafts are an important reason to buy for local and foreign tourists. Ceramics, wood carving, textiles and traditional handmade ornaments are often preferred for their aesthetic and cultural value.
2. Magnet and Keychains
Being small and lightweight, magnets and key chains are among the most popular souvenirs for tourists. Especially designs with city symbols or local motifs attract more attention.
3. Clothing and Accessories
Clothing items such as t-shirts, hats and scarves are among the items that tourists often buy. Especially products decorated with local motifs can be considered both useful and souvenirs.
4. Local Food Products
Food products representing local flavors offer attractive souvenir options for tourists. Olive oil, spices, jams and local sweets are often preferred for both tasting and gift-giving purposes.
5. Ornaments and Decoration Products
Plates, vases and other decorative objects decorated with indigenous motifs are bought with interest by tourists who want to take home souvenirs. Such products are important as they reflect cultural heritage.
6. Postcard and Guidebooks
Postcards are a classic way for tourists to share their travel memories. Guidebooks promoting local attractions are also important to provide visitors with information about the region. They are among the best examples for international souvenir sales.
7. Products for Children
Toys, books and accessories designed for children are also frequently sold in tourist areas. Families want to buy fun products for their children that introduce them to local culture.
The touristic goods sector has a rich range of products reflecting local culture and traditions. These products, which tourists prefer to buy as souvenirs, constitute a valuable piece for both sellers and buyers. To be successful in the sector, it is important to develop innovative designs, emphasize local characteristics and meet customer demands.